In an innovative endeavor to address the pressing issue of
water scarcity and to fortify the community's resilience against water-related
vulnerabilities, as a part of its CSR initiative, Prince Pipes and Fittings
Limited along with Ambuja Foundation has taken a significant stride by
launching a comprehensive water harvesting project in Chomu district of
Rajasthan. The initiative in association with Prince Pipes and Fittings Limited aims at reviving the
non-functional, redundant water bodies, creating new water facilities
and rejuvenating groundwater across the location.
As
an implementation partner, Ambuja Foundation will focus on setting up over
50 Rooftop Rain Water Harvesting systems to resolve the scarcity of clean
water and to create a resilient source of water supply for 250 people
in the region. To meet the rising water demand, the partnership will also focus
on reviving 2 village ponds, to create additional 10,000 cubic meters
of water storage capacity to ensure a year-round supply of drinking water
and for other day -to-day activities. This project also aims at
boosting groundwater by initiating downward movement of water into the
saturated zone to retain soil moisture. This project will revitalize
and build check dams, farm ponds, and farm bunding. Ambuja Foundation
will also train local people to use groundwater
efficiently particularly for irrigation supplies and agricultural usages.
The
Prince Pipes brand is the hallmark of Quality, Trust and Innovation and will support
the project with high-quality pipes and implementation solutions.
The
project will facilitate and support small and marginal farmers to adapt
sprinkler irrigation in 50 acre land. The government will support
with subsidies and assistance to
the marginalized farmers to get sprinkle irrigation system
installed at a minimum cost. Additionally, Ambuja Foundation
will educate the local community to adopt water
conservation techniques and use water consciously. This initiative will also
contribute towards strengthening livestock and ensure community ownership is
encouraged.
Commenting
on this association, Ms Pearl Tiwari, Director and CEO, Ambuja
Foundation said, “Water is always of highest priority for us and we are thrilled to have partnered with Prince Pipes and Fittings in harvesting water for the community. We believe that through this project, we will significantly raise the standard of
living for the local people and provide them with access to clean, safe water.
It's about building resilience against water scarcity and ensuring that the
community thrives. Together, we are paving the way for a healthier,
water-secure future."
Nihar
Chheda, Prince Pipes and Fittings Ltd. said, “Implementing rainwater harvesting
systems is an effective approach to tackle increasing water shortages for
sustainable development. We are delighted to anchor this CSR project along with
our implementing partner Ambuja Foundation. This project will not only build
sustainable water management but an investment in the future of the Chomu
community. Our goal is to create a sustainable water management system that not
only addresses today’s needs but secures a water-rich future in Chomu for
generations to come,”.
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